ARTICLES

What Is Flexible Dieting?

Flexible dieting or IIFYM (if it fits your macros) is a flexible way of eating that removes the focus from calorie counting and instead towards macronutrient or ‘macro’ counting.

A...

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Are You Unconsciously Incompetent?

People who practice both flexible dieting and deadlifts fall into one of the following 3 categories:

1 - unconsciously incompetent 

2 - consciously incompetent 

3 - consciously...

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Comfortable Growth. Does It Exist?

GROWTH ... 
PROGRESS....  
ACHIEVEMENT...

We all want to grow, progress and achieve more, either in the physical or literal meaning of the word or metaphorically. 

There is no...

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Carrots, Misleading Info & Some Guy With Abs

Yep. Carrots, Misleading Info & Some Guy With Abs. Waaaaa??

No - that was not a typo.

Yes - this is a blog on flexible dieting and nutrition for fat loss.

As a coach, my ultimate end...

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If You Need a CHEAT MEAL Your Diet SUCKS

Every year the competitive bodybuilding season comes around in March and October, resulting in an inundation of starved competitors posting pictures of outrageous desserts, chocolate coated...

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Clean Eating Fails At Fat Loss!

So you want to lose weight and decide the best way to do that is to eat ‘clean’ food and remove ‘dirty’ or ‘nasty’ food, as the food type is what controls...

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Do You Spit Or Swallow?

Sounds a bit personal I know. 

But these are the sorts of questions that greatly affect your health, your social life, your thoughts throughout the day, the way you think about your body,...

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IS KNOWLEDGE ALWAYS POWER - Or can it hinder your results?

We should always strive for more knowledge, because knowledge is power, right?

 The more we know about nutrition the better choices we can make for our goals. The more we know about the...

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The Price of Achieving Your Ultimate Physique!

I'm sure you've heard it before, but success comes at a cost!

The question you have to ask yourself is... is the cost worth it?

Whether the cost is physical pain, emotional distress, social...

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Technique Optimisation

If you have read my posts before you will know how much importance I place on training, strength progression and optimising programming.

Of which the focus for almost all of our clients is to...

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