ARTICLES

Are You Unconsciously Incompetent?

People who practice both flexible dieting and deadlifts fall into one of the following 3 categories:

1 - unconsciously incompetent 

2 - consciously incompetent 

3 - consciously...

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The Price of Achieving Your Ultimate Physique!

I'm sure you've heard it before, but success comes at a cost!

The question you have to ask yourself is... is the cost worth it?

Whether the cost is physical pain, emotional distress, social...

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Technique Optimisation

If you have read my posts before you will know how much importance I place on training, strength progression and optimising programming.

Of which the focus for almost all of our clients is to...

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Gut Health, Insulin And Why They May NOT Matter...

Most coaches are promoting the importance of gut health and insulin sensitivity, and I get it, they are most definitely important, but all too often I think people focus on the wrong fruit hanging...

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Blowing Out With Food Means Blowing Out On The Scales

Have you ever reached your weight goal, done a comp or taken a selfie or 2 then started mindlessly eating again because now you have reached your goal?!

The work has been done and your goal has...

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Occlusion - A Novel Application for Hypertrophy

A few weeks back we discussed the theory behind occlusion training and how restricting blood flow from momentarily leaving the working muscle may offer a novel way to produce a hypertrophic...

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