ARTICLES

What Is Flexible Dieting?

Flexible dieting or IIFYM (if it fits your macros) is a flexible way of eating that removes the focus from calorie counting and instead towards macronutrient or ‘macro’ counting.

A...

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Explaining Sugar Alcohols

WHO GIVES A $H*T ABOUT SUGAR ALCOHOLS?

YOU. That's who. Because big corporations are trying to pull the wool over your eyes to sell you low carb products, when in actual fact they are sneaking in...

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Are You Unconsciously Incompetent?

People who practice both flexible dieting and deadlifts fall into one of the following 3 categories:

1 - unconsciously incompetent 

2 - consciously incompetent 

3 - consciously...

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Comfortable Growth. Does It Exist?

GROWTH ... 
PROGRESS....  
ACHIEVEMENT...

We all want to grow, progress and achieve more, either in the physical or literal meaning of the word or metaphorically. 

There is no...

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SUGAR - Friend or Foe ?

Instead of leading you through a long intro with the history of sugar, arguments, and counter-arguments on the costs and benefits of sugar, how about I cut to the chase and just give you the answer...

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Carrots, Misleading Info & Some Guy With Abs

Yep. Carrots, Misleading Info & Some Guy With Abs. Waaaaa??

No - that was not a typo.

Yes - this is a blog on flexible dieting and nutrition for fat loss.

As a coach, my ultimate end...

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If You Need a CHEAT MEAL Your Diet SUCKS

Every year the competitive bodybuilding season comes around in March and October, resulting in an inundation of starved competitors posting pictures of outrageous desserts, chocolate coated...

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Clean Eating Fails At Fat Loss!

So you want to lose weight and decide the best way to do that is to eat ‘clean’ food and remove ‘dirty’ or ‘nasty’ food, as the food type is what controls...

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Industry Toxicity

Before you start reading this I suggest you grab yourself a coffee, bulletproof of course (NOT) and get in a nice warm fuzzy mindset because a rant is coming.

Why is it that looking a certain way...

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Do You Spit Or Swallow?

Sounds a bit personal I know. 

But these are the sorts of questions that greatly affect your health, your social life, your thoughts throughout the day, the way you think about your body,...

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